Team Members: Roxanne Drewry, Suzanne El-Haj, Amaris Mercado, Sophie Myers Lovett

Platform: Instagram

Account: Beyond Differences

Mission statement: Beyond Differences’ mission is to inspire students nationwide to end social isolation and create cultures of belonging for everyone. We are building a future where all youth are accepted, valued, and included, and all our differences are celebrated.

Post Type: Advocacy

Article/Company Promoting: Informing educators how to embrace No One Eats Alone Day at schools and a plug for the Beyond Differences learning community.

Primary Target Audience: Educators

Secondary Target Audience: Parents/guardians

Tone: Friendly, informative

Post:

No One Eats Alone Day is taking place on February 16, 2024! We are setting the table to end social isolation and create cultures of belonging at schools all around the country. Join us in our mission to turn your school into a space of belonging! 💜

You can embrace No One Eats Alone Day this year by:

1)    Spreading the word!

2)    Making conversation cards for students

3)    Decorating the cafeteria

4)    And making every day a day where No One Eats Alone by joining our learning community

Visit the LINK in our BIO to join us and learn more about conversation cards.✨

What are your favorite conversation starters for students 5-18 years-old? Comment below!👇

#BeyondDifferences #Teacher #NoOneEatsAlone

Rationale:

• Why this post? No One Eats Alone Day captures the spirit of commensality, community, and connection. Students will gain a stronger sense of belonging in their campus community through this active student engagement.

• Why this platform? We noticed that Beyond Differences’ Instagram account was missing simple, attention-grabbing, promotional posts about their programs. In addition, some of their infographics contain elements that are unsuitable for Instagram. For example, Beyond Differences displays a ‘Register Now’ button on this year’s No One Eats Alone Day post, despite the fact that images are not clickable on Instagram. Given this area of opportunity, we wanted to provide an example of an infographic that is more suitable to Instagram.

• Why this type of post? We chose to do an advocacy post because this format would be the most fitting to encourage educators and staff to participate in No One Eats Alone Day. The post shares information about the day and gives guidance about how they can participate through sharing steps to implement No One Eats Alone Day at their school and how to join the Beyond Differences network.